October 20, 2008 - Universal Nutrition, a leading nutritional supplement manufacturer, is currently in the process of re-positioning one of its core brands. For the first phase, in early October a new website, www.UniversalUSA.com was launched. Later this month, during the second phase, the Universal brand will begin to get a major facelift.  As a part of the facelift, all products will be packaged in a new black bottle with a completely redesigned label that features the classic logo from more than a decade ago. The new look will reflect Universal's roots as a bodybuilding brand with a bold, powerful design.

The new packaging will also feature a new internal sealing system to ensure even greater freshness and security. Supplements featuring the new packaging will debut gradually, beginning with the popular Shock TherapyR. Next in line will be StormT, EAA NitroT, and Universal's newest product, Intra-AidT. These three items will be available at the end of October. These will be followed by two more of Universal's most popular products, Real GainsT and TorrentT.  Other products that will soon be available are EAA StackT, BCAA StackT, and NOX3T. All remaining products will be switched over to the new label in the near future.

Though Universal Nutrition will be upgrading the packaging and labels, the prices will remain the same for all Universal products. In addition, nothing will change with regard to the formulas. While the outside may change, the inside will remain the same with the emphasis on the highest quality ingredients.

At Universal our promise to you is simple: we are dedicated to providing you with the highest quality nutritional products, with integrity and with prompt, courteous service. Our dedication to quality does not hamper our singular ability to deliver our products at a fair and competitive price. Top quality, service, and price. Unlike most other companies, we can deliver.

Thanks in large to generous patronage and our own quality-driven production initiatives, Universal has experienced unprecedented growth in the past few years. This amazing boom has made it possible for us to aggressively expand both our facilities and our existing line of sports nutrition products. Our gain is your gain.

When people hear the name, Universal, many think of Animal Pak™ or Natural Sterol Complex™, part of our popular line of elite sports and fitness-oriented products. What they don’t know is that Universal has made numerous concerted efforts in other directions. Universal was one of the first companies to dedicate and design an entire line for women only. In fact, today Tone ‘N Tighten™ is consistently among our top three sellers. In addition, we have a comprehensive line of all-natural products, Universal Naturals, consisting of over thirty innovative, time-tested products.

But Universal stands for much more than that. It also represents an assurance of product quality, uniformity, and unparalleled performance. Thanks to our expansion, we now operate multiple state-of-the-art facilities in excess of 100,000 square feet. What does this mean for you? Unlike almost all other companies, we do not “contract out” our production. This is critical. Only by keeping the entire production in-house can you scrutinize each and every step of the manufacturing process that takes place, from the processing of raw materials to the packaging of finished products. Our high-tech production facilities turn out thousands of hard shell capsules, tablets, powders, nutritional bars, vitamin paks, and fat burners every day.

Having manufacturing capabilities has two inherent advantages: first and foremost, this gives us unprecedented control over every aspect of production quality. Thus, we can not only select the purest grade raw materials, but we can also rigorously supervise the entire manufacturing process. Second, with our own professional graphics department, we have the advantage of designing and printing our own labels in an extremely cost-effective yet attractive manner. Plus, our professional graphic artists provide us with valuable promotional support, enhancing Universal’s name through magazines such as Muscle & Fitness, Flex, and New Woman, as well as sponsorships of champion athletes and fitness events. Third, our in-house R&D department includes a well-integrated team of PhD’s, health care professionals, and top amateur athletes. With such immense production, design, and research facilities, we can bypass the “middleman” and guarantee the most competitive pricing.

But size matters only if we can provide prompt, personal service. Which is why at Universal, we emphasize flexibility. We have a finger on the pulse of our clients and consumers. And we listen. When you called for Natural Sterol Complex in easy-to-swallow capsules, we answered immediately. When you asked for a sports bar integrating Ripped Fast™ formula, we responded with the Ripped Fast Bar™. You see, at Universal, we’re not content to just sit still. Our uniquely collaborative staff of leading researchers and athletes are constantly looking for new, cutting-edge technologies. You can see our commitment to innovation when we unveil our upcoming CreatineJAVA™ and GainPro™.

Another key aspect of service is delivery. We believe that quality isn’t good enough unless we can efficiently deliver our commitment to you, our corporate client as well as the individual consumer. To address this, we have recently broadened our points of distribution. We now have distribution points here in New Brunswick, New Jersey as well as Pompano Beach, Florida and Southgate, California—all in an effort to provide you with the freshest product available, as promptly as possible. As a measure of our immense capabilities, Universal currently distributes its finished products worldwide, to over 50 countries on each and every continent. If we can deliver to such an extensive network efficiently, just imagine what we can do for you.

Our service and quality are unmatched in the industry. It is no surprise then when Universal meets or exceeds all the highest standards of purity established by the National Research Council (NRC), United States Pharmacopeia (USP), National Formulary (NF), and the Food Chemical Codex (FCC). We can meet these stringent requirements with the help of independent laboratories as well as our in-house quality control testing. As a result, we can better insure the quality and freshness of each and every ingredient that goes into our finished product. We spare no expense when it comes to constant testing and vigilance, because in the end, we let our products, our name, speak for themselves. If they don’t meet your exacting specifications, for whatever reason, you can rest easy knowing that each item comes with our Universal Guarantee: your full money back at any time. Period.

With over twenty-five years experience in the industry, a relationship with Universal promises to be enriching: we will be here for you today, tomorrow, and in the next millennium. That’s an investment you can bank on. Because at Universal, we’re “where you want to be.”