Power Bar

HOW IT ALL BEGAN... The PowerBar History!

Back in 1983, a Canadian Olympic distance runner lost his lead in a marathon a few kilometers before the finish when his body ran out of energy. This experience led the runner and his wife, a world-class runner and a nutrition specialist, to begin the search for the ideal athletic energy food.

After three years and creating hundreds of formulations an unique low-fat energy bar with a perfect balance of carbohydrates, vitamins, minerals, fibre and protein was born. Athletic friends of the couple tested the first PowerBars and experienced noticeable improvements in performance.

Powbars quickly became essential equipment among top cyclists, runners and triathletes and their use soon spread to many other sports. Demand grew so much that today PowerBar products are distributed in over 35 countries and the PowerBar brand has become synonymous with nutrition, energy and optimum performance.

PowerBar products are backed by decades of sports nutrition science and experience and are developed to meet the sports nutrition and energy needs of every type of athlete. Whether you are a seasoned triathlete, a weekend warrior or someone who enjoys the occasional hike, we have the energy source for you. Take a look at our complete product line below, then click on a product to learn how PowerBar can help you get what you need to stay on top of your game.

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