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| Nature's Best | Natures Best Company Information
In January 1987, Nature’s Best had its first major breakthrough. Carbo Power
was launched. Carbo Power is a 16oz high carbohydrate beverage designed to
enhance the energy levels of all athletes. This drink was a smashing success. It
was received well by weightlifters, bodybuilders, cyclists, runners, football
players etc. University athletic programs such as UCLA, University of Alabama
and many others began using Carbo Power with great enthusiasm. Professional
teams like the New York Jets, Buffalo Bills, Green Bay Packers, Indianapolis
Colts, New York Rangers, Pittsburgh Penguins and New York Knicks also began
using Carbo Power regularly.
Since 1987 our Carbo Power business has expanded into Canada, Puerto Rico and
throughout Europe.
Midway through 1988, Nature’s Best created its “Perfect” concept. The registered
trademark of Perfect represents a group of products: tablets, bars, beverages
and powdered drink mixes containing Perfect protein (egg whites). This marketing
strategy began our second surge. Perfect enabled Nature’s Best to break into
health food store distribution with a bang. General Nutrition Center (GNC) put
this product line, along with Carbo Power, into all of its stores nationwide,
along with several other major health food store distributors.
Nature’s Best products are now distributed worldwide. In 1993, a study conducted
by GNC acknowledged Nature’s Best as the second most recognized sports nutrition
brand in America.
Products are advertised monthly in Muscle & Fitness, Flex and Ironman.
Over the years, Nature’s Best has continued to grow through opening new markets.
In July 1998, Nature’s Best revolutionized the meal replacement supplement
industry with the introduction of Isopure. Isopure is the first meal
replacement/after workout supplement to have 50 grams of only 100% Pure Ion
Exchange Whey Protein Isolate. All of the impurities such as fat and lactose
have been removed to provide the athlete with the cleanest tasting, most
refreshing product of its kind. Isopure is also available in a Zero Carb and Low
Carb version. All formulations of Isopure are lactose free, which means less
gastric disturbance with minimal bloating, a huge advantage to those who are
lactose intolerant.
Continuing to expand on the Isopure franchise, a preservative free Isopure
beverage was introduced in a glass bottle. Today, Isopure glass is available
with and without carbs, depending on your needs.
In February 2000, Nature’s Best introduced the Perfect Solid Protein family of
meal replacement bars. Solid Protein bars at the time of the launch contained
less sugar than any similar product in the market. In 2002, Solid Protein was
updated and improved. The newest version contains no collagen or gelatin
protein. Since collagen/gelatin protein are missing a key amino acid, on it’s
own it has little or no value as a protein source. Most of the similar bars
still contain undetermined quantities of gelatin protein.
Our latest launch is the Strata Triplex Energy Bars, which contains 15 grams of
protein and has an unbeatable taste. Three delicious layers; one is caramel and
nuts, another is protein and finally a rich chocolate layer that envelopes the
bar. This 56-gram bar should satisfy almost everyone’s sweet tooth while
providing a healthy snack and only 3g of sugar. Most importantly, all of our
bars are shipped directly to company owned distribution centers and stored in a temperature-controlled environment to ensure the freshness of each and every bar.
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